India: Tanishq jewellery ad pulled after ‘love jihad’ uproar

Indian jewelry brand Tanishq has pulled an advertisement featuring an interfaith family after a massive backlash on social media.

The advertisement shows a Muslim mother-in-law organizing a baby shower for her Hindu daughter-in-law.

Opponents to the advertisement accused the brand of promoting so called “Love Jihad”.

It is a term used by right-wing Hindu groups in India who believe there’s a CONSPIRACY to convert Hindu women to Islam through marriage.

A Twitter user tweeted this video of the advertisement before it was pulled.